What sales people say (and what they actually mean)

What sales people say (and what they actually mean)


New:
Has a different color than previous version.

Totally renewed:
Parts are incompatible with previous versions.

Exclusive:
Imported product.

Unmatched:
Aslmost as good as the competition.

simple design:
Extreme cost reduction on the production costs.

error free control:
configuration nor settings can be changed.

Advanced design:
the marketeers don't even understand the product.

finally available:
Rush job! Nobody knew it was coming.

tested on the road:
Producer has no testing equipment.

Direct sales only:
Major fight between plant and distribution.

after years of development:
It finally works.

Revolutionary:
the competition has something eles.

Break through:
We found a way to sell it.

Futuristic:
the only reason for the appearance.

Maintenance free:
impossible to repair.

Re-designed:
Previous errors were corrected (hopefully).

Proven performance:
Will function after warranty period.

Fulfills all standards:
Ours, not yours!

Solid construction:
incredibly heavy.

Multimedia:
It has an image and makes a sound.

High fidelity:
It functions long enough to sell.

New generation:
Last one failed, maybe this one works.

Unseen performance:
None of our other products we once sold functions like this.

controlled by microprocessors:
It does things we cannot explain.

Military components:
We found a bargain sale on a government auction.